Dodge Trucks
This was a typical consumer campaign for the general market. The aim was visibility of brand and to introduce the new line of models for that year.
Auxano Property Management
This property group in Houston wanted to premier and pre-sell an as yet unbuilt property to prospective future tenants. That required some basic info sheets and radio spots targeted to new expanding businesses both local and regional. The individual buildings and building complex had to be accurately rendered from existing blueprints.
International Bank of Commerce
The IBC FreeBee was a character created to bring brand awareness to existing bank customers and the regional general market in an entertaining way. The vehicle was designed as an added accessory to the IBC FreeBee character (Basically a guy in a Bee suit who touted the free checking service offered by IBC.
Igloo Point-of-Purchase Campaign
Igloo wanted to bring awareness to it’s new (and existing) cooler line of products. The above illustration depicts the point-of-purchase display to be set up in local retail grocery stores prior to Super Bowl week or the Indianapolis 500 events.
JCPenney Television Commercial Concept
JCPenney was looking to build brand awareness to a more hip and younger audience segment. In this TVC, the scene takes customers through the excitement and glamour of a high-fashion photo shoot. The message to customers: You can have high fashion at a not-so-high-fashion price.
Museum Meteor Campaign
This museum campaign (produced by PBG) was designed to make potential visitors aware of the latest museum display featuring an actual two-ton meteor. For visual effect, the meteor was actually raised mechanically with the aid of a spectacular light and sound effects. Visitors were then enlightened inside the museum with various educational displays. The campaign included publicity print and radio.
Treehouse Campaign
Marketing concepts were needed in order to build this combination interior treehouse and play area. Once the visuals were produced, they were presented to members of the museum board for approval. (It was approved)
GOYA Foods Campaign
I worked on the TV spots for this general awareness campaign for GOYA Foods. With the emergence of ethnic foods and condiments such as salsa, this campaign was directed at this emerging audience. GOYA introduced several new varieties of sauces in this marketing/advertising campaign.